These days it’s pretty widely accepted that a blog is a valuable marketing tool. It positions you as an expert in your field, provides sharable content for your other marketing platforms and can even boost your website’s SEO. But for...

Every now and again I produce a written piece which gets signed off by my client at the very first draft. However, the majority of projects involve one or two rounds of feedback, to get the copy just right. (Top...

It’s a bit of a ‘chicken and egg’ situation. You’re looking for work but everyone keeps asking to see your portfolio. The trouble is, you need to do the work… in order to fill the portfolio… in order to get...

If you’re new to freelancing or have recently set up your own business, you probably don’t have piles of cash to spend (yet!). However, it’s a bit of a ‘catch-22’ as you need to get your name out there, in...

A clear, well defined brand voice is an essential part of every successful business. When executed well, it creates consistency and recognition across every aspect of a company’s communication, both on and offline. For example… “iPad Pro. Super. Computer. Now in...

A few posts ago, I spoke about white papers and thought leadership pieces. If you’re not sure what I'm talking about, click here.   Ok- back with me? Great.   So how do you write a great thought leadership piece?...

As a freelancer or business owner, I’m sure you appreciate the importance of making new connections. Finding the right people to speak to and then engaging their interest is absolutely essential. Of course, there are many different ways you can...

When you work in a creative industry, you’re inevitably going to receive criticism on your work from time to time. There’s no avoiding it. This can sting a little at first, particularly if you’re new to the game. However with...