Marketing strategies of newly found businesses often ignore social media. A brand’s presence on Twitter and the likes is important and has been talked about extensively by various publications and PR specialists. Some say that it’s crucial to keep up with what your customers are doing on social media, while others utilize the online environment mostly for branding purposes.
Twitter marketing is a great way to build up momentum around what you’re doing. You might be a startup owner or someone intending to create a personal brand. Maybe you’re a freelancer looking for new clients. So then, what better place to find them other than Twitter?
Before you start spreading the word on what you can do for people, there are some things to keep in mind. This is a short list of best practices that can assist a Twitter novice in getting the most out of the network.
Even celebrities and politicians have Twitter accounts and although it is a fun thing to do, it’s being perceived as something quite serious. The Dark Ages of the Internet have long gone, and we the users can’t hide behind a virtual identity anymore. If we want to make a difference, we have to use a real name and a real picture, and let people know that we mean business.
Unfortunately, nobody’s name is unique. If it is, grab your Twitter handle now! Otherwise, you might lose it before you know it. If you can’t use your own name for the handle, at least try something that’s related to what you do. Handles are important because people will refer to you through them. Nobody’s going to use more of those 140 characters to type your entire name.
The key takeaway here is that you need to think about your Twitter identity before many people start following you. Sure, the handle can be changed, but by the time you do it, some people might have memorized your old one.