This week’s episode of GilbHub TV comes at the request of one of my pals at BRX City.
Have you ever tried to explain what your business or product does, only to receive a blank stare from the person you’re speaking to?
You know how it goes- you’re mid-way through explaining the intricacies of the technology that puts you miles ahead of your competition and… and their eyes have already glazed over.
It’s important you don’t take this personally.
You might have the most incredible, life-changing product imaginable but people won’t be able to appreciate that, if you’re explaining it in a way that baffles them.
In this episode of GilbHub TV, I share some tips for explaining a complex product (or business or idea), simply.