That’s right, it’s October and I’m pulling out the Halloween themes!
But no need for concern – this week’s GilbHub TV episode is about brand voices…
Your brand voice consists of the tone, pace and language you use, when writing on behalf of your company. It’s a huge part of the brand image, which you build throughout your published content.
As a copywriter, I often have to write in someone else’s brand voice, or even the voice of their collective organisation.
So whether you’re writing for your own business, or on behalf of someone else, how can you make sure you’re using the right voice?
In this episode of GilbHub TV, I share some top tips for finding and testing out that ‘brand voice’.